by Carol Holding and Jacquelyn Ottman; BrandChannel.com; January 2, 2007 Last summer at a roundtable in New York presented by Women for a Sustainable Future, Gerber’s Jim Thomas, Global Head of Health, Safety & Environment and Business Continuity, presented the results of his company’s Corporate Social Responsibility (CSR) program. Thomas showed how Gerber was improving […]
San Jose Mercury News, Business Monday, October 16, 1995 As computers become ubiquitous in the home, advanced technology marketers are facing the cold hard truth: their rarefied province is being invaded by the technically downscale, the dread “consumer.” And consumers are changing life as tech producers know it, insisting that everything be simple, glorying in their […]
Letter to Harvard Business Review responding to Michael Porter and Mark Kramer’s article “The Strategic Advantage of Corporate Philanthropy,” available through HBS Publishing. Three cheers for “The Competitive Advantage of Corporate Philanthropy.” Corporate managers have underestimated philanthropy’s benefits for too long. Porter and Kramer avoid the usual arguments about moral obligation and focus instead on competitive […]
Carnegie Council’s Policy Innovations, August 2007 Companies in almost every sector of American business say they embrace Corporate Social Responsibility (CSR) not only because it’s the right thing to do, but because it strengthens their brands. They also recognize that a stronger brand is a more valuable one, which is especially important since the U.S. […]