June 8th was World Oceans Day. It was celebrated with a reception at U.N. Headquarters in New York City. The Empire State Building was lit in white, blue and purple representing different layers of the ocean. Read more →
Is there an answer to climate change? I believe there is, and it’s already underway. To borrow terms from technology, a distributed solution has moved along the technology adoption curve, through the innovator and early adopter phases. Now, we’re entering the mainstream.
Unfortunately, most of the fossil fuel companies have since adopted Shell’s approach:
Carnegie Council’s Policy Innovations, August 2007 Companies in almost every sector of American business say they embrace Corporate Social Responsibility (CSR) not only because it’s the right thing to do, but because it strengthens their brands. They also recognize that a stronger brand is a more valuable one, which is especially important since the U.S. […]