Capitalism and Climate Change: A Partnership That’s Working?
In his op-ed piece “Two Cheers for Capitalism,” conservative columnist David Brooks quotes fellow New York Times writer Anand Giridharadas about why capitalism isn’t working —
Posts
What Gets Measured Gets Funded: A Call To Measure The Impact Of Brand On CSR
by Carol Holding and Jacquelyn Ottman; BrandChannel.com; January 2, 2007 Last summer at a roundtable in New York presented by Women for a Sustainable Future, Gerber’s Jim Thomas, Global Head of Health, Safety & Environment and Business Continuity, presented the results of his company’s Corporate Social Responsibility (CSR) program. Thomas showed how Gerber was improving […]
Measuring the Impact of CSR on Brand
Carnegie Council’s Policy Innovations, August 2007 Companies in almost every sector of American business say they embrace Corporate Social Responsibility (CSR) not only because it’s the right thing to do, but because it strengthens their brands. They also recognize that a stronger brand is a more valuable one, which is especially important since the U.S. […]