BP | Carol Pierson Holding

Posts

A Better Role for Brands in the New New Economy

April 17, 2016/in Brand and Corporate Social Responsibility /by Carol Pierson Holding

This article describes how I became an evangelist for corporate social responsibility:

San Francisco Chronicle, Monday, May 21, 2001

I had been a brand strategist for 20 years when my father, a cattle farmer in upstate New York, turned to me and said “Isn’t brand dead?” Read more →

Will Technology Save MCI?

April 11, 2016/in Brand and Corporate Social Responsibility /by Carol Pierson Holding

May 6, 1997 Recently, the Wall Street Journal reported that the final annual meeting of MCI before it is acquired by BT was a somber, even poignant affair. Though the company called MCI will disappear, its new owners recognize the value of the MCI brand and have assured us they intend to ensure its survival.