brands | Carol Pierson Holding

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A Better Role for Brands in the New New Economy

April 17, 2016/in Brand and Corporate Social Responsibility /by Carol Pierson Holding

This article describes how I became an evangelist for corporate social responsibility:

San Francisco Chronicle, Monday, May 21, 2001

I had been a brand strategist for 20 years when my father, a cattle farmer in upstate New York, turned to me and said “Isn’t brand dead?” Read more →

Internet Users Willing to Pay for Feeling of Security

April 12, 2016/in Brand and Corporate Social Responsibility /by Carol Pierson Holding

San Jose Mercury News, Business Monday, by Carol Holding, September 16, 1996 Security. The word deflates any enthusiasm about banks and the Internet. And even though I have not read or heard of any actual breaches in security which have left bank customers holding the bag, everybody, banks and customers, are scared to death.